Save Eid in the Park
Overview
Save Eid in the Park was built as a rapid-response action site after one of Manchester's biggest Muslim community gatherings was cancelled. I wanted to turn anger and urgency into a clear next step people could take immediately. Instead of asking visitors to read a long campaign explainer first, the page moves quickly from context to action: understand what happened, find your MP, open a ready-to-send email, and share the page to increase public pressure.
The problem
The cancellation landed in a charged moment. People needed clarity on why support had been withdrawn, but they also needed a way to act while the issue still had public attention. A passive information page would not have been enough.
The real challenge was reducing friction. The product had to feel trustworthy, work fast on mobile, and help people move from emotion to action without asking them to figure out the process themselves.
The solution
The solution was a single-purpose civic tool with a strong editorial frame and a simple interaction model. Visitors can enter a postcode, identify their MP, generate a ready-made email draft, and push pressure outward through sharing without leaving the page.
That combination of narrative framing and lightweight utility keeps the experience fast. The site does not try to be a full campaign platform. It focuses on one urgent moment and gives people the shortest path from concern to participation.
